Every great presentation should preferably be clear, engaging, visual, explanatory, and conversational. But depending on your topic, some aspects should take center stage more than others.
Here are five presentation styles and when to use them:
Storytelling Style
✔ Best for: Inspiring or motivational talks, TED-style presentations, keynotes.
✔ Focus: Using narratives and personal anecdotes to convey key points.
✔ Audience: General public, creative teams, marketing audiences.
Visual Style
✔ Best for: Design reviews, product launches, art exhibitions.
✔ Focus: Heavy use of visuals, minimal text, focusing on imagery and design elements.
✔ Audience: Creative professionals, visual learners, designers.
Instructor Style
✔ Best for: Training sessions, workshops, educational presentations.
✔ Focus: Clear explanations, step-by-step breakdowns, interactive elements.
✔ Audience: Students, trainees, corporate teams learning new skills.
Data-Driven Style
✔ Best for: Business meetings, scientific presentations, progress reports.
✔ Focus: Charts, graphs, statistics, and factual analysis.
✔ Audience: Analysts, executives, stakeholders, technical teams.
Conversational Style
✔ Best for: Team meetings, informal updates, panel discussions.
✔ Focus: Open dialogue, questions, and audience interaction.
✔ Audience: Small groups, collaborative teams, internal company meetings.
Example: If you’re presenting on legislative changes in Latin America, a mix of Data-Driven Style (graphs and statistics) and Instructor Style (step-by-step explanation) would be most effective.
Choosing the right presentation style makes all the difference in how your message is received! Which style(s) do you use most?
Kind regards,
