Step 02: 5-day challenge “the 5 steps of a persuasive talk in a jiffy.”
Time: 20 minutes
Goal: become a super sharp persuasive speaker.
Are you ready for step 02?
Put your thumb up. The thumb STANDS FOR “the point you want to make”.
To be a persuasive talker. You need to be able to express your point in a clear separate sentence, that automatically follows from your situation.
What could the point in my case be?
After having explained the wasted time and money, because of the campaigns that are not clearly targeted to our clients, since we do not know our clients. I could simply say.
“I think this needs to change!”
“I think we can do much better than this!”
The above is the point I want to make.
What is the point that you want to make? Take 5/10 minutes to write it down.
The point you want to make:
Congratulation this was already your second step.
Let us now check if you managed to stay out of the 3 well-known pitfalls of “making the point”.
Often these 3 pitfalls stem from one cause and that is that we want to go too fast. Our minds are already a step ahead, thereby leaving our audience behind.
The 3 common pitfalls of “making the point”.
- The point does not logically follow from the situation. In my instance I would for instance immediately start to explain how to fix it. I could say something like: “I think we should use google analytics to solve our problem”. This is new information. I go too fast. I first should make the point, that follows from my situation. Not start with something new.
- The point is not separately mentioned, and the speaker immediately dives into the content and explanation. Before I start explaining, I have to mark explicitly what I want, so the audience knows which direction I am going.
- The audience does not get the point in 3 seconds. The point is too abstract or too lengthy. Simply, because I already started to explain, instead of firstly putting my point on a nice silver platter and holding it up to my audience. I first have to hold up “my point”, before I dive into my content and explain the why or the how of my point.
Did you lay it against the yardstick? Is all of the above clear?
Great congratulation with step number 2!
Do you want me to check it? Send “your situation” and “the point you want to make” to me and I will have a look! Send it to firstname.lastname@example.org
Now reward yourself for finishing your second step! Make yourself a nice cup of tea and this time put a nice cookie with it 😉 and get ready for step 3 tomorrow!
To more grip, impact and presenting pleasure!