Fly in Fred Flintstone and roll away obstacles effortlessly
Do you know that feeling? You as an expert know that certain information, tool or idea is an excellent idea. You are quite enthusiastic about it, but your public does not seem to share your uplifting enthusiasm. Again another tool, way of reporting data or manner of doing things, they seem to think.
However, you simply know that this will be of real value to your audience. You have a broad perspective, you’ve used it many times and have experienced how it really can make a difference for the public sitting right in front of you.
Instead of repeating all the merits of this new idea, tool or new manner of reporting data, it is much more effective and fun to let a Fred Flintstone fly in. So that the obstacle can be moved from the road and the public can connect themselves and view again the glorious prospect of your idea. Which was not viewable, due to the big stone (obstacle) that was blocking their way.
Read in this newsletter how you can move away obstacles by using the “FEEL, FELT, FOUND” technique, or the “Flying in Fred method”, as I call it. By using this technique you will move away the obstacle and get your audience into your idea by telling a story.
When you are a specialist, you will know the obstacles or stones that your public will place on the road (for instance lack of time or money). You also know the stories of people that had this feeling too. How they eventually conquered this obstacle and how this made a huge difference for them. In other words you need a hero, a Fred Flintstone, that you will give the stage and with whom your audience can identify themselves with. Below you will find the technique explained.
Feel, Felt, Found Technique:
1) It is very important to connect with you audience by acknowledging their feeling. FEEL
2) Then you fly in Fred and tell them about how he felt the same. FELT
3) Finally, you tell the story of how Fred used the tool or idea or changed his mindset and how he managed to……. FOUND. What gave him the following results….
“I can understand that you might think, I am not a social media type of person. I really do not want to follow my fellow students or ask questions on this study platform. Many of the newcomers experience this and in the end many change their opinion about it.
This was the same for Dana. She had the same objections. It would take up too much of her time. She was already very busy how things were. She simply did not want to do it. When we were 2 months into the study period, I noticed to my surprise that Dana was getting increasingly active on the study platform. When I bumped into her, one day. I was curious and asked her what had happened to her initial resistance.
She told me, it all started with having 15 minutes to spare and starting to browse. And one thing let to another. After having visited the site several times, I was definitely hooked, she told me. I recognized so many of the comments and got inspired by all the ideas and experiences that were shared. I really did not realize how being an active part of this community, would be such a boost to my education and learning experience. I experience more fun and get much more out of my study. Simply by being active on the platform. And this is one of the many stories I hear, of student who were initially quite sceptical about using the tool.”
Can you feel how this works?
What actually happens? How do you move the obstacle with the “Fred Flintstone method”?
1) It is very important to sincerely show that you understand their feeling. This is how you create the connection.
2) Then you put someone on the stage, who experienced the same objections. By doing this you move the focus to an objective spot. Because, hé it is easy for you to talk as an expert. Therefore the public will sooner accept the experience of a peer than from an expert. By doing this, they will feel part of a group. They’ll think, I am not the only one, who feels and thinks like that.
3) If they can identify with this group, you bring them into action, by telling how this person overcame the obstacle (taking small steps, going to the platform several times, when there is some time to kill) and what this has eventually given him/her. The glorious future. (more fun in doing this study and a big boost to my education and learning experience).
Good luck with it!