Do you want to create a S.T.A.R. moment in your presentation?
This is how to do it!
Dare to express your message
Dare to be different
Dare to use repetition
There are many ways to make your message memorable. Think of telling an anecdote or using a smart metaphor to underpin your message. But, there are many more powerful ways to become memorable, or to create a S.T.A.R. moment. (“something they will always remember” 1).
I almost never encounter the following way of creating a S.T.A.R. moment; the “memorable, headline sized soundbite”. Whereas it can be quite creative and effective. This is why the soundbite gets podium in this June Newsletter.
What is it exactly? And how can you use it in your presentations? So that you may use it in a good manner and create impact with your presentations.
According to Nancy Duarte a soundbite is a “non-traditional” way of presenting (zie picture). One that juxtaposes the long-winded rambles that we all know and have heard.
The most famous is the “I have a dream” one that Martin Luther King used in his famous “I have a dream” speech of 28 of August 1963.
But, how could you use this?
Let us first view a wonderful example of how a “memorable, headline sized sound bite” could work.
“There has never been a better time to be an artist
“There has never been a better time to be a designer.
“There has never been a better time to be a maker”
“There has never been a better time to be an innovator”
“Never in history have there been more tools, more opportunities, more platforms, or more resources for creative people to build and sustain a career and to give back to the world.”.
This sound bite derives from the commemoration speech that artist Lisa Congdon held for the graduates from the Minneapolis College of Art and design. She heartens the crowd with this sound bite that expresses her viewpoint and message to the crowd.
She uses the soundbite, just after her introduction. Then she ends her speech with the same sound bite. Only, now she ends it with one last sentence.
“There has never been a better time to be an artist
“There has never been a better time to be a designer.
“There has never been a better time to be a maker”
“There has never been a better time to be an innovator”
I can’t wait to see what you create.
I am sure Lisa is effective in getting her message across this way. She gives heart to this crowd, inspires them to take the opportunities that this time provides to them.
How to make sure your soundbite works well?
1) Make sure your main message is made clear in your “soundbite”. What do you want your audience to really remember?
2) Make sure it sounds good and people can remember it easily, by using repetition and alliteration.
How to bring across your soundbite, so that your audience will really digest it?
1) Repeat the sound bite (at least 1 time).
2) Make sure there is a clear pause after your sound bite.
3) Also show your sound bite on a slide, so that the audience can digest the message in an oral as well as in a visual manner.
Dare to express your message
Dare to be different
Dare to use repetition
Good luck!!!
Note 1: s.t.a.r. moment from Nancy Duarte, Resonate.