“Turn “Glazed Faces” into Engaged, Curious Audiences
You are an expert, good in your work. You are knowledgeable and you are already successfully working in your function for years. People may praise you for your advice and know where to find you if they need information on your expertise.
Only, when you need to present, you see glazed faces and you notice that your audience tunes out.
Why does this happen?
A good chance you are presenting in “report-style”. And it is a very easy pitfall to fall into when you present as a professional.
What is the “report style”? And how can you recognize it?
- Too much information on slides.
- Not using a sequential build/animation but give too much information in one go.
- No clear bridges between slides.
- No clear introduction to take the audience along.
- No clear ending.
This is happening, because you as an expert primarily focus on (sending) content, instead of taking your audience along.
See down below a concise overview of the “report style” and its consequences, versus the “story/journey” style and its corresponding effect.
If you learn to take your audience along, you will, as an expert, always be able to bring your knowledge across in a clear and engaging manner. A golden skill to have in your toolbox as a professional.
Look through the list and pick one item you could pay extra attention to, next time you present.
Good luck!
To more grip, impact and presenting pleasure!
